News Summary
TAG Heuer, the renowned Swiss luxury watchmaker, is set to open its first dedicated store in Austin at Domain Northside in 2025. This 1,000 square foot store will offer a comprehensive selection of TAG Heuer watches, including luxury timepieces and connected watches. Positioned next to established competitors, the store aims to enhance the luxury shopping experience in Austin, which is rapidly evolving as a destination for upscale brands. The new outlet reflects TAG Heuer’s storied history and significant influence in the world of luxury watchmaking.
Austin Welcomes TAG Heuer’s First Dedicated Store
Austin is set to become the home of TAG Heuer’s only dedicated store, marking a significant expansion for the Swiss luxury watchmaker. Planned to open later in 2025, the store will be located at 11700 Rock Rose Ave., Ste. 100, within the bustling Domain Northside area that has been rapidly developing and attracting upscale brands.
Store Details and Offerings
The new TAG Heuer location will span approximately 1,000 square feet and is strategically positioned next to established competitors such as Omega, Swatch, and Breitling, which opened in early 2023. The area is designed for luxury shopping and includes popular destinations like Sephora, along with a variety of dining options, such as Culinary Dropout and Flower Child.
Currently, TAG Heuer watches can be found in various retailers around Austin. However, the opening of this specialty store will provide consumers with an exclusive shopping experience, featuring a more comprehensive selection of TAG Heuer’s renowned timepieces. The price range of these luxury watches in Austin typically starts at just under $3,000, with some models exceeding $35,000. Additionally, the store will showcase connected watches, which are priced between $1,250 and $1,650, along with TAG Heuer’s stylish eyewear.
Rich History and Influence
TAG Heuer boasts a storied history dating back to 1860 when it was established as Heuer AG. The brand has deep roots in the world of motorsports, as it is widely recognized for its inventions, including a pioneering crown-operated winding system and critical enhancements to the chronograph. Throughout the years, TAG Heuer has developed dashboard timers and durable wristwatches that are revered for their precision and functionality.
In 1985, TAG Heuer merged with Techniques d’Avant Garde (TAG), solidifying its position as a leader in luxury watchmaking. The company’s timepieces have been linked to groundbreaking moments in history, such as being worn by John Glenn during the first manned U.S. spaceflight. Additionally, motorsports icons like Steve McQueen and Ayrton Senna have showcased TAG Heuer products, further linking the brand to high-performance and luxury.
TAG Heuer’s collection includes well-known lines such as Carrera, Formula 1, Aquaracer, and Monaco. Notably, a TAG Heuer Monaco watch fetched an impressive $20,627 at a 2019 auction of the late chef Anthony Bourdain’s belongings, underscoring the brand’s value in both style and heritage.
Upcoming Developments in Domain Northside
The establishment of the TAG Heuer store in Domain Northside is part of a broader trend of new retail outlets opening in the area. Other anticipated stores include well-recognized brands such as J.Crew, Fashionphile, Abercrombie & Fitch, and even a branch of Google. This underlines the continued growth and evolution of Domain Northside as a prime shopping and lifestyle destination in Austin.
As TAG Heuer gears up for its grand opening, watch enthusiasts and luxury shoppers alike will have more options to explore fine timepieces in a dedicated atmosphere, making Austin an even more exciting place for style aficionados.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Austin CultureMap
- Wikipedia: TAG Heuer
- Community Impact
- Google Search: TAG Heuer Domain Northside
- Cigar Aficionado
- Google Scholar: TAG Heuer
- Interview Magazine
- Encyclopedia Britannica: Indy 500
- Formula 1
- Google News: Formula 1 United States 2025
Author: STAFF HERE GEORGETOWN
GEORGETOWN STAFF WRITER The GEORGETOWN STAFF WRITER represents the experienced team at HEREgeorgetown.com, your go-to source for actionable local news and information in Georgetown, Williamson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Red Poppy Festival, Georgetown Swirl, and Christmas Stroll. Our coverage extends to key organizations like the Georgetown Chamber of Commerce and the Downtown Georgetown Association, plus leading businesses in manufacturing and tourism that power the local economy such as local wineries and historic downtown shops. As part of the broader HERE network, including HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, HEREgeorgetown.com, and HEREsanantonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
