August 11, 2025

New Flavored Cold Brews Launching in Austin

News Summary

Coffee lovers in Austin are in for a treat as happy® Products introduces flavored cold brews at local Costco stores. Starting Monday, residents can enjoy two new flavors: Tahitian Vanilla and Salted Caramel. Crafted with quality ingredients and free from artificial additives, these 100% Arabica coffee beverages promise to elevate the cold brew experience. Each 12-pack is priced at $24.99 and available for a limited time at select Costco locations, providing a delicious option for every coffee enthusiast.

Texas is set to enjoy the launch of Robert Downey Jr.’s happy® Products new line of flavored cold brews. Starting Monday, exclusive availability of these cold brews will be at Costco stores in the state. The flavors being introduced include Tahitian Vanilla and Salted Caramel, marking the first flavor release in the company’s cold brew offerings.

The new cold brews are crafted from 100% Arabica coffee sourced from Colombia, ensuring a high-quality beverage experience for consumers. The Tahitian Vanilla flavor incorporates real vanilla extract from Papua New Guinea, which adds floral and woody notes to the drink. Meanwhile, the Salted Caramel option is designed with a dessert-like profile that boasts real salt to enhance the sweet caramel flavor.

Both variants of the cold brews are notable for being free from artificial sweeteners and flavors, appealing to consumers who prioritize natural ingredients in their beverages. The cold brews will be packaged in a 12-pack variety box that retails for $24.99. Each box consists of four 11-ounce cans of each flavor: Tahitian Vanilla, Salted Caramel, and the original cold brew.

Availability

This limited-time product will only be offered at two Costco locations in Austin, Texas, specifically targeting local coffee enthusiasts. By making this product available exclusively at Costco, happy® Products is aiming to capture a dedicated market segment in the state, ensuring that consumers look forward to this unique beverage experience.

Background on happy® Products

happy® Products, launched by actor Robert Downey Jr., focuses on delivering beverages that emphasize quality ingredients and promote a positive lifestyle. Known for its commitment to healthy, natural products, happy® Products has previously seen success with its original cold brew offerings. This introduction of flavored options is a strategic expansion aimed at diversifying its product lineup while maintaining the company’s ethos of quality.

Cold brew coffee has grown tremendously in popularity over recent years, appealing to many who prefer its smoother and less acidic taste compared to traditional brewed coffee. The introduction of flavored options aims to cater to a broader audience, potentially attracting customers who are typically hesitant to try cold brew coffee. By merging flavors such as Tahitian Vanilla and Salted Caramel with a quality cold brew base, happy® Products is positioning itself to tap into this evolving consumer trend.

Conclusion

With the launch of these flavored cold brews, happy® Products is setting a course for exciting new opportunities in the beverage industry. As the exclusive offerings roll out in Texas, consumers can look forward to a refreshing coffee experience that embraces both flavor and quality in one package.