August 19, 2025

Texas Emerges as Leader in Premium Gin Market

News Summary

Texas has been named the top growth market for premium gin, with an impressive 36% share of total gin volumes projected by 2024. This trend towards premiumization indicates that Texans prefer higher-quality gin over lower-end options. Despite the overall decline in the premium gin market in other regions, Texas is thriving, driven by a robust cocktail culture and local distilleries. With cities like Austin and Dallas leading the way, the future looks bright for gin enthusiasts in the Lone Star State.

Texas has been identified as the leading growth market for premium-plus gin, holding a substantial share of 36% of total gin volumes in 2024, according to research from IWSR. This marks a significant trend shift in the premium gin market amidst declines observed in European countries such as the UK and Switzerland.

Following Texas, Illinois stands at a 33% share, New York at 30%, and Florida at 21%. Despite the relatively small size of the premium gin category in Texas, the state showcases a notable degree of premiumisation, exceeding even that of Japan, presenting a promising landscape for the gin industry.

In contrast to Texas’s growth, global gin volumes saw an overall increase of 2% last year, largely fueled by emerging markets like India. However, significant declines were noted in both the UK and US markets. Specifically, the UK faced a compound annual growth rate (CAGR) decline of 12% for premium-and-above gin volumes from 2020 to 2024, with sub-premium gin segments experiencing an 11% CAGR drop in the same period.

As for Denmark and Switzerland, premium-and-above gin volumes dropped significantly—3% and 4% CAGR respectively—between 2020 and 2024. Forecasts predict that these declines will continue, with the UK expected to see a further contraction of 4% CAGR in premium-plus gin volumes from 2024 to 2029. Switzerland is projected to have similar issues, while Denmark’s market for premium-plus gin is anticipated to remain stable without significant growth over the same period.

Japan is a noteworthy counterexample to the declines in the Western markets. The total gin volumes in Japan grew at a remarkable CAGR of 14% between 2020 and 2024, with premium-plus volumes soaring by 18%. Although future growth is expected to slow to 7% CAGR from 2024 to 2029, it highlights the ongoing demand for premium gin in the region, which currently holds a 9% share of total gin volumes.

IWSR reports suggest that the United States still holds potential growth opportunities for premium-and-above gin despite projected stagnation. An estimated growth rate of approximately 3% CAGR is expected from 2020 to 2024. Recent survey data from March 2025 indicates that nearly half (49%) of Texans are optimistic about their personal finances, starkly contrasting with only 19% of Japanese consumers who feel the same way. Furthermore, 37% of Texans reported their financial situation is good, compared to just 22% in Japan.

In terms of gin consumption, 16% of legal drinking age Texans reported having consumed gin within the last six months, slightly higher than Japan’s 13%. This underscores a growing interest in gin amongst Texans, particularly in urban centers like Austin and Dallas, where there is a vibrant cocktail culture.

The burgeoning gin market in Texas was further bolstered by the launch of Waterloo Gin, a local gin brand founded by John Paul DeJoria, the founder of Patrón Tequila, in September last year. This introduction adds to the state’s expanding catalog of premium spirits, indicative of Texas’s potential as a leading market for high-quality spirits.

The gin market is undergoing a transformation characterized by stark contrasts between regions. While traditional gin markets in Europe face declining volumes, Texas emerges as a stronghold for premium gin consumption, showcasing not only its growth but also an emerging culture of premiumisation that could well set the tone for the gin industry in the coming years.

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Author: STAFF HERE GEORGETOWN

The GEORGETOWN STAFF WRITER represents the experienced team at HEREgeorgetown.com, your go-to source for actionable local news and information in Georgetown, Williamson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Red Poppy Festival, Georgetown Swirl, and Christmas Stroll. Our coverage extends to key organizations like the Georgetown Chamber of Commerce and the Downtown Georgetown Association, plus leading businesses in manufacturing and tourism that power the local economy such as local wineries and historic downtown shops. As part of the broader HERE network, including HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, HEREgeorgetown.com, and HEREsanantonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.