August 21, 2025

Dallas Celebrates NYSE Texas Launch

News Summary

Dallas recently marked a significant event in finance with the establishment of NYSE Texas, celebrated by Governor Greg Abbott ringing the closing bell. This landmark occasion highlights Texas’s growing economic influence, with plans for the Texas Stock Exchange launching soon. With Nasdaq also expanding its presence in Dallas, the city is positioned as a key player in the financial landscape. Furthermore, an advertising campaign promoting Texas’s economic opportunities is set to reach millions, reinforcing the state’s reputation as a hub for business and innovation.

Texas has taken significant strides in solidifying its financial standing with the announcement of new stock exchanges and a celebratory event highlighting this development. On August 21, 2025, Governor Greg Abbott rang the closing bell at the New York Stock Exchange (NYSE) held at AT&T Stadium in Arlington. This event marked the formal introduction of NYSE Texas, which officially opened operations in Dallas earlier in March 2025 after the Chicago Stock Exchange relocated from Illinois.

Accompanying the Governor during the bell-ringing ceremony were Dallas Cowboys cheerleaders, business leaders, and officials from the stock exchange, including Dallas Cowboys owner Jerry Jones. Abbott expressed confidence in Texas’ business-friendly policies, emphasizing that Texas is destined to be a hub for financial exchanges and playfully referred to it as “Y’all Street” in contrast to New York’s Wall Street.

The announcement came shortly after the Texas Workforce Commission named Bryan Daniel as the chair of NYSE Texas, marking a significant leadership shift aimed at fostering collaborative growth within the state’s financial landscape.

Future Developments in Texan Finance

Further enhancing its financial framework, Texas is set to launch the Texas Stock Exchange (TXSE) in early 2026. This development signals Texas’ ambition to make a substantial impact in the financial sector and compete with existing giants like the NYSE and Nasdaq. Additionally, Nasdaq has committed to establishing a regional headquarters in Dallas, which, as of now, serves approximately 800 clients in Texas.

Promoting Business Growth

Governor Abbott has encouraged businesses outside of Texas to consider relocating to the state by highlighting its favorable tax rates and regulatory framework. The recent formation of TXSE has initiated an advertising campaign at the Dallas Fort Worth International Airport (DFW) and along major interstate highways. The campaign, which is projected to reach about 2 million airline travelers and over 4 million motorists, features slogans that reflect the state’s increasing financial aspirations, such as “The bull market is coming home.”

According to TXSE Group’s CEO James Lee, the DFW area is a prime choice for such initiatives, underscoring its significant role in the economic transformation of Dallas. This expansion of advertising corresponds with the news that TXSE has garnered over $160 million in financing from major Wall Street firms, including BlackRock and Citadel Securities.

Texas Economy & New Memberships

With a robust economy valued at $2.7 trillion, Texas is one of the fastest-growing states in the U.S. Recent developments indicate that six new companies based in Houston have joined NYSE Texas as founding members, while still maintaining their primary listings. Among these firms is NRG Energy Inc., which reported generating $28.13 billion in revenue in 2024.

The establishment of NYSE Texas and TXSE demonstrates a strategic shift in the financial landscape, seeking to challenge the traditional dominance of the NYSE and Nasdaq. As Texas continues to attract major businesses and financial exchanges, the state positions itself at the forefront of economic growth and opportunity in the United States.

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Author: STAFF HERE GEORGETOWN

The GEORGETOWN STAFF WRITER represents the experienced team at HEREgeorgetown.com, your go-to source for actionable local news and information in Georgetown, Williamson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Red Poppy Festival, Georgetown Swirl, and Christmas Stroll. Our coverage extends to key organizations like the Georgetown Chamber of Commerce and the Downtown Georgetown Association, plus leading businesses in manufacturing and tourism that power the local economy such as local wineries and historic downtown shops. As part of the broader HERE network, including HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, HEREgeorgetown.com, and HEREsanantonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.

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