Bojangles Expands Fried Chicken Chain into Austin Market

News Summary

Bojangles, famed for its fried chicken and Southern sides, is set to open five locations in Austin by summer 2026. This expansion marks a significant growth initiative in Texas, where the chain plans to add around 50 restaurants across major cities, capitalizing on the demand for Southern cuisine. The first confirmed site in Round Rock will welcome customers in summer 2026, with other locations targeting nearby areas. Bojangles aims to solidify its presence in Texas’ vibrant dining scene while appealing to a growing customer base.

Austin – Bojangles, the popular fried chicken chain known for its Southern sides, is making its official entrance into the Austin market with plans to open five locations by summer 2026. This expansion is part of a broader Texas initiative that aims to establish the brand’s presence not only in Austin but across major cities in the state.

The Round Rock location is the first confirmed site and is set to welcome customers in the summer of 2026. Other target areas within the Austin metropolitan region include Cedar Park, Georgetown, Leander, and Pflugerville. This strategic placement reflects Bojangles’ commitment to tap into the growing demand for fried chicken and Southern cuisine in Texas.

Bojangles is not only setting its sights on Austin. The chain has outlined an ambitious plan to open around 50 restaurants throughout Texas in the coming years. Besides Austin, the brand aims to establish locations in key cities such as Dallas-Fort Worth, Houston, and San Antonio. This extensive expansion phase could see Bojangles operate over 100 locations in the state over the next seven to ten years, with franchise partners running the new establishments while corporate-owned outlets will be situated specifically in the Dallas-Fort Worth and Houston areas.

To ensure its successful entry into the Texas market, Bojangles is banking on the state’s sizable customer base and culinary diversity. The chain has built a strong reputation over the years since its founding in 1977, currently boasting over 760 locations across 14 states. It is often recognized as one of the leading fried chicken chains in the United States, credited with a loyal following and high customer satisfaction.

The planned expansion into Austin comes after Bojangles has already established franchises in Texas, particularly in Houston, Dallas-Fort Worth, and San Antonio. The absence of locations in the Austin area represents an opportunity for growth, especially given the city’s influx of new residents and thriving food scene.

Jose Costa, Bojangles’ chief growth officer, has expressed optimism about the brand’s fit within the Texas market, noting the strong appeal of their menu to local customers. The chain is determined to uphold its values of integrity, hospitality, and quality food throughout this rapid expansion in Texas.

Bojangles’ arrival in Austin contributes to the dynamic culinary landscape of the state, underscoring the ongoing growth of the fried chicken segment, which continues to see increasing popularity. As the company prepares to launch its first Austin-area location, local residents can look forward to a taste of Bojangles’ signature offerings, including their fried chicken and variety of Southern sides.

The expansion is not just a significant milestone for Bojangles but also highlights the potential this segment of the restaurant industry holds as consumer preferences shift towards convenience and quality. With its strategic openings planned across the Austin metro and beyond, Bojangles is positioned to become a prominent player within the local dining market.

As Bojangles prepares for its new ventures, the company aims to differentiate itself through its unique menu and commitment to quality, ensuring it resonates with Texas diners and becomes a lasting part of the state’s vibrant restaurant scene.

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• Community Impact: Bojangles in Round Rock
• Wikipedia: Bojangles (restaurant)
• Community Impact: Bojangles Construction in The Woodlands
• Google Search: Bojangles Texas expansion
• CultureMap Austin: Bojangles Plans 5 Austin Locations
• Google Scholar: Bojangles franchise growth
• Community Impact: Bojangles in Liberty Hill
• Encyclopedia Britannica: Bojangles
• KVUE: Bojangles Expanding to Austin
• Google News: Bojangles Austin announcement