October 4, 2025

Denton Embraces AI Innovations in Business and Education

News Summary

Denton is undergoing a transformation as AI technology integrates into local businesses and educational institutions. Entrepreneurs are utilizing AI to enhance efficiency, while companies like PathOpt are providing support for smooth AI integration. Educational institutions, including Texas Woman’s University, are adapting to prepare students for AI-driven futures. Despite some concerns over AI’s accuracy and data security, the community is optimistic about the advancements that will benefit all sectors.

Denton, Texas is witnessing a significant integration of artificial intelligence (AI) in both small businesses and educational institutions as the demand for these innovative technologies grows. Local entrepreneurs are increasingly seeking ways to incorporate AI into their workflows, enhancing efficiency and productivity.

AI tools are helping Denton business owners track expenses, create marketing materials, and assist employees with basic tasks. However, as AI becomes commonplace, some local experts have voiced concerns regarding its potential implications. These concerns include issues such as AI “hallucinations,” where the technology produces inaccurate or misleading information. To address these challenges, experts suggest that structured data and clear prompts should be provided while emphasizing the need for human oversight in AI operations.

In response to the growing interest in AI, a new company named PathOpt has been launched in Denton specifically to assist small businesses in integrating practical AI solutions. Founded by Justin Dews, who has over a decade of experience in information technology, PathOpt is dedicated to guiding local businesses in understanding and utilizing AI effectively.

Meanwhile, Core Scientific, an Austin-based company, is expanding its data center operations in Denton. The facility, located near the Denton Energy Center, transitioned from focusing on cryptocurrency mining to AI operations in November of last year. Core Scientific has struck a deal with Denton Municipal Electric to lease an additional 42.9 acres of land, bringing its total operational footprint in Denton up to 78 acres. This expansion will include high-performance computing operations as well as plans for a solid waste transfer station.

According to industry experts, Denton is emerging as a critical supply-chain logistics hub for AI technology. Alongside the growth of businesses utilizing AI, educational institutions are also adapting their programs. Texas Woman’s University has introduced AI components into its college business courses. Faculty members are emphasizing the importance of teaching students not only AI-related skills but also those that AI cannot replicate.

As AI tools gain traction, business owners are encouraged to be transparent about their use of the technology with customers. For instance, Dews’s AI voice assistant identifies itself when answering phone calls, making it clear to clients that they are interacting with an AI system. Additionally, the hospitality and construction industries are increasingly adopting AI applications successfully, although sectors like health care and legal services remain cautious due to privacy and sensitivity concerns.

While the advantages of AI integration are evident, there are also challenges to consider. Business owners are advised against using free AI services that may compromise customer data security; instead, paid options are recommended for enhanced safety. Moreover, concerns surrounding the environmental impact of AI data centers, particularly their significant water usage for cooling, have prompted discussions about sustainability initiatives. Some AI centers are now implementing water reuse strategies to mitigate these environmental effects.

Core Scientific’s facilities in Denton operate in line with the Denton Renewable Resource Plan, demonstrating a commitment to environmentally responsible practices as they expand their operations. Although the complete impact of AI in Denton is still unfolding, significant developments and advancements are anticipated in the upcoming decade.

Dews predicts that AI integration will become an essential aspect of business operations, signaling a clear trend towards widespread adoption. As Denton continues to embrace AI technologies, both small businesses and educational institutions will likely play pivotal roles in shaping the future landscape of technology in the region.

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Author: STAFF HERE GEORGETOWN

The GEORGETOWN STAFF WRITER represents the experienced team at HEREgeorgetown.com, your go-to source for actionable local news and information in Georgetown, Williamson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Red Poppy Festival, Georgetown Swirl, and Christmas Stroll. Our coverage extends to key organizations like the Georgetown Chamber of Commerce and the Downtown Georgetown Association, plus leading businesses in manufacturing and tourism that power the local economy such as local wineries and historic downtown shops. As part of the broader HERE network, including HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, HEREgeorgetown.com, and HEREsanantonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.