News Summary
Rollertown Beerworks is preparing to launch a new brewery in Frisco, promising to enhance the beer scene with a vast taproom, outdoor beer garden, and entertainment stage. This $12 million project will move the company’s headquarters from Celina to Frisco, generating an estimated $3.5 million in taproom sales. Supported by local legends and a booming populace, the new venue aims to create around 50 jobs and become a vibrant hub for the community.
Texas: Rollertown Beerworks Set to Open in Frisco This Fall as New Entertainment Hub
Rollertown Beerworks, a new brewery and entertainment destination, is set to open in Frisco, Texas, in October 2025. Co-founder Jonathan Rogers confirmed the anticipated opening date via email on August 5, 2025, marking a significant expansion for the company.
The construction of the facility began with a groundbreaking ceremony in March 2024. The venue, designed by PGAL Architects and constructed by Crossland Construction, will cost approximately $12 million and cover a vast 50,000 square feet. It will feature a two-story taproom, an outdoor beer garden, a large lawn, and an entertainment stage, making it a key attraction in Frisco.
Rollertown Beerworks will act as the new headquarters for the company, moving from its current 3,500 square-foot location in Celina, Texas, located around 14 miles north of downtown Frisco. The Celina site, however, will continue to operate as a brewing facility following the opening in Frisco.
Local Celebrity Backing and Expected Revenue
The new venture has garnered support from various local celebrities, including former NBA player Dirk Nowitzki, MLB star Michael Young, NFL player Travis Frederick, and MLB player Torii Hunter. The popular YouTube group Dude Perfect is also backing the brewery, highlighting the investment’s community appeal.
One of the flagship beers, “The Big German,” is specifically named to honor Dirk Nowitzki, showcasing the beer’s connection to local culture. With the expansion to Frisco, the brewery anticipates a significant increase in production capabilities. The two-story taproom is expected to allow Rollertown to brew up to ten times more beer than its current output.
This expansion is likely to bring an influx of visitors, projected to elevate staffing needs from around seven employees to approximately 50. The Celina location sold around 50,000 draft beers last year, translating to a revenue of about $350,000 from on-premise consumption alone. With the new taproom in Frisco, estimated average draft beer prices ranging from $5 to $9 could lead to projected revenues of around $3.5 million from sales in the taproom.
Frisco’s Growth and Infrastructure Development
The decision to move to Frisco aligns with the city’s impressive growth, with the population skyrocketing from 33,000 in 2000 to over 234,000 in 2024. Local officials have been actively promoting improvement initiatives, creating a favorable business climate for Rollertown Beerworks.
Frisco is currently experiencing substantial infrastructure investments, including a $76 million project aimed at revitalizing the historic downtown area, referred to as the Rail District. This project began in July 2024 and is expected to transform the city’s landscape significantly.
Additional development projects in Frisco include renovations for Toyota Stadium and a massive $10 billion initiative known as the Fields development along Panther Creek Parkway and Dallas North Tollway. These ventures aim to enhance Frisco’s appeal as a vibrant, growing community for both residents and businesses.
Conclusion and Future Prospects
With the opening of Rollertown Beerworks, the brewery aims to establish itself as a leading entertainment hub in Frisco, contributing to the city’s dynamic growth. Jonathan Rogers emphasized the excitement surrounding the venture, noting the energy and opportunities that Frisco provides for businesses looking to innovate and thrive in a rapidly developing environment.
Deeper Dive: News & Info About This Topic
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Author: STAFF HERE GEORGETOWN
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