October 13, 2025

Frisco: A Booming Hub for Corporate Campuses

News Summary

Frisco, Texas is experiencing significant growth in corporate campuses, including TIAA’s new 500,000-square-foot office in The Star district. With innovative amenities and a focus on employee engagement, these campuses are reshaping the workplace experience. The trend reflects a broader movement of over 700 companies relocating to the Dallas-Fort Worth area, driven by a favorable business climate. Upcoming developments, such as Goldman Sachs’ campus, promise to enhance the region’s corporate landscape, making it a top destination for businesses and employees alike.

Frisco, Texas – North Texas is experiencing a significant surge in corporate campuses complete with upgraded amenities designed to attract talent. Recently, TIAA inaugurated its new 500,000-square-foot regional office located in Frisco’s The Star district, boasting innovative features such as a virtual sports gaming room, kombucha taps, and a golf simulator. This is part of a broader trend where over 700 companies have either expanded or established their headquarters in the greater Dallas-Fort Worth area in the past decade, indicating a robust corporate migration to the region.

The architectural design of these new corporate campuses often parallels those found in premier business hubs such as Silicon Valley and New York City. These high-end workplaces strive to entice employees back to the office as remote work continues to decline. The incorporation of elaborate amenities is seen as a way to boost morale and reinforce corporate values among employees.

The trend began in earnest in 2014, when Toyota announced its relocation of North American headquarters from California to Plano, which sparked a wave of corporate relocations to North Texas. Toyota’s campus includes open spaces, an indoor climbing wall, and environmentally friendly technologies such as solar panels, setting a high standard for future developments. Following in this trend, Goldman Sachs plans to develop an 800,000-square-foot campus in Uptown scheduled to open in 2028, inspired by the unique local scenery.

Moreover, Bank of America is constructing a new headquarters adjacent to Klyde Warren Park, which will feature wellness amenities, including rooftop gardens and walking paths for its employees. The area around Circle T Ranch in Westlake has emerged as a major corporate hub, with companies like Fidelity and Charles Schwab establishing significant campuses. Charles Schwab’s campus is tailored to integrate Texan aesthetics while providing a modern office environment. Notably, it features a large, preserved 200-year-old oak tree as a central element and is landscaped to resemble a state park.

TIAA’s campus in Frisco is designed for employee self-sufficiency and well-being, offering amenities such as electric vehicle charging stations, walking trails, a health center, and a stylish coffee shop. Numerous works by Texas artists adorn the building, creating an inspiring work atmosphere. These amenities are aimed at supporting mental wellness, promoting breaks, and facilitating informal meetings in spacious areas.

The transformation of the Dallas-Fort Worth region into a “Y’all Street” underscores its evolution into a global financial nucleus, with various large firms continuing to relocate. North Texas has cultivated a favorable business climate that attracts both new enterprises and those seeking to expand. However, as this growth persists, challenges such as rising costs of living and energy grid reliability could potentially hinder ongoing efforts to establish the area as a permanent headquarters for major corporations.

As companies continue to invest in high-end campuses aimed at enhancing employee satisfaction and productivity, North Texas is poised to solidify its stature as a leading destination for businesses looking to thrive in a competitive market. With both established firms and newcomers operating in this dynamic environment, the region appears set to remain at the forefront of corporate innovation and economic growth.

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Author: STAFF HERE GEORGETOWN

The GEORGETOWN STAFF WRITER represents the experienced team at HEREgeorgetown.com, your go-to source for actionable local news and information in Georgetown, Williamson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Red Poppy Festival, Georgetown Swirl, and Christmas Stroll. Our coverage extends to key organizations like the Georgetown Chamber of Commerce and the Downtown Georgetown Association, plus leading businesses in manufacturing and tourism that power the local economy such as local wineries and historic downtown shops. As part of the broader HERE network, including HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, HEREgeorgetown.com, and HEREsanantonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.