September 27, 2025

Local Businesses Shine in H-E-B’s Quest for Texas Best

News Summary

Two Austin businesses, Oca Foods and Tozi Super Foods, have excelled in H-E-B’s Quest for Texas Best competition, showcasing culinary talent with innovative products. Oca Foods won the Grand Prize for their peanut butter snacks, while Tozi Super Foods earned First Place for their nutritious tortillas. The event highlights the growing local food scene and supports entrepreneurial spirit within Texas.

Austin, Texas – Two local businesses have made waves in H-E-B’s 2025 “Quest for Texas Best” competition by capturing the top two awards. Oca Foods, known for its innovative snacks, was named the Grand Prize Winner, followed closely by Tozi Super Foods, which showcased its unique tortilla products. These achievements highlight the growing talent within the Texas food industry.

Oca Foods emerged victorious, claiming the Grand Prize award of $50,000. The company, owned by Renato Raposo, received recognition for its Peanut Butter Bites and Sugar-Free Peanut Butter Bites. These snacks are vegan, gluten-free, and draw inspiration from a Brazilian confection known as Paçoca. Retailing at $8.99, Oca Foods’ products can be purchased at various locations including Tiny Grocer in Austin and Brazil Market & Cafe in Round Rock.

In the runner-up position, Tozi Super Foods secured First Place and a prize of $25,000 for its offerings of Totopos, traditional tortilla chips, and Tortillas with a twist — incorporating the plant amaranth. The presence of amaranth not only adds nutritional benefits but reflects the company’s focus on wholesome ingredients. Shoppers can find Tozi’s products in markets such as Central Market and Royal Blue Grocery throughout Texas.

Deli Spices, hailing from McAllen, Texas, achieved Second Place, taking home $15,000 for its celebrated Birria Spice Mix, a product that adds flavor to various traditional dishes. The competition did not stop there; Spicytude, a spice company based in Dallas, and My Drink Bomb, a Houston-based cocktail mix brand, each earned Third Place honors, receiving $10,000 apiece.

This year marked the 12th annual “Quest for Texas Best” competition, featuring ten finalists who collectively shared $135,000 in cash prizes. The contest attracted more than 370 entries from nearly 150 Texas cities, underscoring the depth of culinary expertise present throughout the state.

Since the inception of the competition, H-E-B has awarded nearly $2.75 million in prize money, aiming to provide opportunities for local food producers to elevate their products onto store shelves. This initiative not only stimulates the local economy but also supports small businesses and fosters innovation among Texas entrepreneurs.

Last year, the competition spotlighted an Austin entrepreneur known as Birria Queen, who won the Grand Prize for her Birria Seasoning Bombs, also receiving a $50,000 cash award. This history of diverse winners illustrates the ongoing commitment by H-E-B to promote local talents and foster growth within the Texas food market.

Oca Foods and Tozi Super Foods’ wins signal an exciting trend where local entrepreneurs are being recognized for their creativity and hard work, paving the way for future Texas-based food innovators. With the continued support of initiatives like the “Quest for Texas Best” competition, the Texas food landscape is set to flourish.

Deeper Dive: News & Info About This Topic

Author: STAFF HERE GEORGETOWN

The GEORGETOWN STAFF WRITER represents the experienced team at HEREgeorgetown.com, your go-to source for actionable local news and information in Georgetown, Williamson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Red Poppy Festival, Georgetown Swirl, and Christmas Stroll. Our coverage extends to key organizations like the Georgetown Chamber of Commerce and the Downtown Georgetown Association, plus leading businesses in manufacturing and tourism that power the local economy such as local wineries and historic downtown shops. As part of the broader HERE network, including HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, HEREgeorgetown.com, and HEREsanantonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.