September 25, 2025

Olfactory NYC Brings Custom Fragrances to Dallas

News Summary

Olfactory NYC, a renowned custom perfume maker, is set to open its first Texas location in Dallas. The store, located in the bustling West Village shopping center, will offer personalized fragrance experiences, allowing customers to create unique scents crafted by top perfumers. With its strategic choice of location and engaging retail experience, Olfactory NYC aims to attract fragrance enthusiasts and expand its footprint beyond major metropolitan areas. The grand opening is highly anticipated as the brand continues to rise in popularity and plans further expansion across the U.S.

Texas – Olfactory NYC, a custom perfume maker and retailer known for personalized fragrance experiences, is set to expand its presence into Texas with the opening of its first location in Dallas. The new store will be located at the West Village shopping center, specifically at 3699 McKinney Ave., Suite 103A. The soft opening of this location is expected to take place this month, with an official grand opening scheduled for October 24.

This Dallas store marks the ninth retail establishment for Olfactory NYC, which has previously opened stores in major cities including New York, Atlanta, Boston, Miami, and Washington D.C. The company’s founder, JJ Vittoria, has identified a growing opportunity in secondary markets and mid-sized cities, with cities such as Raleigh and New Orleans being considered for future developments.

The brand’s distinct approach focuses on offering a personalized fragrance crafting experience for its customers. Shoppers will have the opportunity to select from nine gender-neutral core fragrances that have been developed by renowned perfumers, including Frank Voelkl. With the guidance of a scent advisor, customers can then layer various accords to create their own semi-bespoke fragrance. This level of customization allows customers to personalize their creation further with a hand-stamped label and a choice of package colors.

Fragrances at Olfactory NYC begin at a price point of $85. In addition to perfumes, the company also offers a range of scented body care products and solid perfumes. The selection of new store locations is based on several factors including high foot traffic and the presence of affluent consumers who may not be currently engaged with niche fragrance brands. The Dallas location is intended to deliver a unique retail experience that fosters exploration and creativity in fragrance crafting.

Olfactory NYC has noted that its most successful stores have been in Atlanta and Washington D.C. Typically, new stores reach profitability within two to three months of operation, and initial investments can be recaptured within about a year. With a projected sales figure of $15 million for the current fiscal year, the brand demonstrates solid performance and potential for growth.

Looking ahead, Olfactory NYC has plans to further expand its retail footprint, with upcoming stores expected to open in Philadelphia and Chicago. Additionally, the brand is exploring the possibility of entering new markets including Nashville and Charleston by 2026. There are also considerations for expanding into wholesale distribution as part of their future plans.

This venture into Dallas not only represents a significant step for Olfactory NYC’s market expansion strategy but also emphasizes the increasing demand for bespoke, personalized products in the fragrance industry.

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