News Summary
Playa Bowls, a popular chain known for its healthy menu, has opened its first location in Georgetown, Texas. Owned by Nikita Mehta, this new eatery aims to offer fresh, nutritious options while embracing a vibrant beach-inspired atmosphere. The grand opening was celebrated with events and promotions, including free t-shirts and bowls for the first customers. This new establishment not only caters to health-conscious diners but also seeks to engage with the local community through involvement in various events and support for local nonprofits.
Georgetown, Texas – Playa Bowls, a national chain known for its healthy and delicious food offerings, opened its first location in Georgetown on June 29, 2025. Situated in the Wolf Ranch Shopping Center, this new eatery aims to provide the local community with fresh and nutritious options while promoting a vibrant beach-inspired atmosphere.
The establishment is owned by Nikita Mehta, who was motivated to bring Playa Bowls to Georgetown due to the town’s warm atmosphere and small-town feel, reminiscent of her upbringing in Connecticut. Mehta, with a commendable background as a NICU nurse and experience running a nonprofit that aids low-income mothers, is committed to integrating her business into the local culture by engaging in community events and supporting local nonprofits.
Playa Bowls, which originated in 2014 in New Jersey as a fruit stand created by surfers searching for healthier food options, has grown rapidly to encompass over 300 locations across the United States. With its unique approach to wholesome eating, the chain focuses on offering all-natural menu items prepared fresh without using syrups or shortcuts, emphasizing real ingredients to enhance the customer experience.
The new Georgetown menu features a variety of selections priced between $4.99 and $12, allowing for both healthy and indulgent choices. This range caters to customers looking for nutritious meals, as well as those wanting to treat themselves. Playa Bowls aims to embody a lifestyle that is both health-conscious and enjoyable, aligning with the beach culture that inspired its founders.
The grand opening event was celebrated with festivities from 11 AM to 6 PM, attracting a crowd eager to experience what the new location had to offer. As a special promotion, the first 50 customers received a free Playa Bowls t-shirt and a complimentary bowl, further heightening the enthusiasm surrounding the store’s launch.
The Georgetown location is easily accessible, located at 1013 W University Ave #175, Georgetown, TX. Customers interested in learning more about Playa Bowls offerings can visit their website at playabowls.com or follow their social media account at @playabowlsgeorgetown_tx.
Overall, the introduction of Playa Bowls into Georgtown is expected to not only satisfy the growing consumer demand for healthy food options but also embody the spirit of community involvement that Mehta is dedicated to promoting. This opening marks an exciting new chapter for both the business and the local residents, with a focus on fresh, flavorful, and healthy eating.
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HERE Resources
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Additional Resources
- Community Impact: Playa Bowls Now Open in Georgetown
- Wikipedia: Playa Bowls
- Hello Georgetown: Playa Bowls Georgetown Opens June 29
- Google Search: Playa Bowls Georgetown Opening
- Community Impact: Playa Bowls to Serve Smoothie Bowls & Juices in Georgetown
- Google Scholar: Playa Bowls
- Hello Georgetown: Poco Loco Mexican Supermercado Opens
- Encyclopedia Britannica: Georgetown Texas
- Hello Georgetown: Georgetown Spring Cleanup Recycling Event
- Google News: Georgetown Texas Events
Author: STAFF HERE GEORGETOWN
The GEORGETOWN STAFF WRITER represents the experienced team at HEREgeorgetown.com, your go-to source for actionable local news and information in Georgetown, Williamson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Red Poppy Festival, Georgetown Swirl, and Christmas Stroll. Our coverage extends to key organizations like the Georgetown Chamber of Commerce and the Downtown Georgetown Association, plus leading businesses in manufacturing and tourism that power the local economy such as local wineries and historic downtown shops. As part of the broader HERE network, including HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, HEREgeorgetown.com, and HEREsanantonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
