October 6, 2025

Trecora Announces Rebranding of Hydrocarbon Product Line

News Summary

Trecora, a leading provider of high-purity specialty hydrocarbons, has unveiled a rebranding effort for their product line, now featuring the TRECOR™ trademark. This strategic shift aims to enhance brand visibility and showcase the company’s commitment to quality and sustainability while maintaining existing product formulations. Additionally, Trecora’s recent acquisition of Chemtrade’s lubricant additives business positions them for further innovation in the specialty chemicals market, aligning with their goals for a sustainable future.

The Woodlands, Texas – Trecora Resources, a leading provider of high-purity specialty hydrocarbons, has announced a significant rebranding initiative, aligning its hydrocarbon product portfolio under the new TRECOR™ trademark. This transition will encompass the complete range of Trecora’s high-purity pentanes, hexanes, and related hydrocarbons, effectively streamlining product branding across its offerings.

The rebranding effort focuses on ensuring a cohesive identity for Trecora’s hydrocarbon products in global markets, reinforcing the company’s commitment to quality and consistency. Trecora informs customers that this branding change will not affect the formulations or performance of the products, ensuring their continued reliability in various applications.

Andy Ternes, who serves as the Business Director of Specialty Chemicals at Trecora, noted that the rebranding underscores the company’s dedication to providing high-quality products while enhancing collaboration across different markets. This rebranding aligns with Trecora’s strategic goals, including reducing carbon emissions and advancing its commitment to sustainable practices.

As part of its broader mission, Trecora emphasizes its responsibility towards supporting communities and the environment through efficient upgrades of chemical and energy by-products. The company has made significant strides in positioning itself as a leader in high-value, innovative materials that contribute to a sustainable future.

Recently, Trecora further enhanced its specialty chemicals portfolio by acquiring the lubricant additives business from Chemtrade, which is located in Lawrence, Kansas. This acquisition, which includes expertise in Phosphorus Pentasulfide (P2S5), is expected to bolster Trecora’s offerings, allowing the company to serve its customers more effectively and innovate within the specialty chemicals sector.

Trecora’s President and CEO, Brad Crocker, expressed that the collaboration with the Chemtrade team presents exciting opportunities for growth. He highlighted that this synergy could enhance Trecora’s market presence and position within the industry, ultimately benefiting customers and stakeholders alike.

The rebranding of the hydrocarbon product line to TRECOR™ marks a dedicated step toward fostering a unified brand identity. Trecora’s approach is carefully crafted to ensure that the existing customer base remains confident in the products they use, as well as in the company’s overall commitment to quality and environmental accountability.

In summary, Trecora Resources is taking major steps to modernize its image and enhance its market positioning through the introduction of the TRECOR™ trademark. This rebranding not only reflects the company’s core values and dedication to sustainability but also signifies a future focused on innovation and growth within the high-purity specialty hydrocarbon sector.

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