Rainbow Expands Beauty & Wellness Insurance in Texas

News Summary

Rainbow has announced the expansion of its Beauty & Wellness insurance program in Texas and Illinois, following successful launches in Arizona and Michigan. This program offers customized coverage for the growing Beauty & Wellness sector, which has seen significant recovery post-pandemic. Rainbow, known for its innovative underwriting approach, aims to provide tailored insurance solutions specifically designed for salons and fitness studios, thereby meeting the increasing demand for specialized services in these industries.

Texas and Illinois

Rainbow, a digitally-enabled managing general underwriter known for insuring restaurants, has announced the expansion of its Beauty & Wellness insurance program into Texas and Illinois. This move comes after successful rollouts in Arizona and Michigan earlier in 2025, highlighting the company’s commitment to addressing the unique needs of the beauty and wellness sector.

Both Texas and Illinois rank among the top five U.S. states in terms of salon and fitness studio density, making them significant markets for this type of specialized insurance. The Beauty & Wellness sector is recognized as one of the fastest-growing segments of the U.S. economy and has been a vital component of local economies, particularly in urban areas.

Impact of the Pandemic

The Beauty & Wellness industry faced unprecedented challenges during the COVID-19 pandemic, with many businesses forced to adapt or close temporarily. As the economy recovers, there is a growing need for tailored coverage to support these businesses and help them thrive in a post-pandemic landscape. Rainbow aims to meet the increasing demand for coverage that is not only comprehensive but also aligns with the evolving needs of beauty and wellness enterprises.

Technological Advancements

Rainbow employs a unique approach to insurance, utilizing proprietary technology to synthesize public data in real-time. This innovative method allows for continuous underwriting, which enhances risk assessment in a way that is both accurate and adaptive. By analyzing up-to-date information, Rainbow can adjust coverage offerings based on the latest trends and risks associated with the Beauty & Wellness sector.

The company has designed its Beauty & Wellness program specifically for personal care businesses. This includes salons, spas, fitness studios, and other personal service providers. The program is supported by a fully digital quote-to-bind platform, simplifying the application and approval process for agents and their clients. Appointed agents in Texas and Illinois can now access this newly launched program, broadening the options available for clients in these states.

Rainbow’s Strategic Vision

This expansion marks Rainbow’s first move into an industry category outside of its traditional focus on restaurants. The company is looking to build a growing portfolio of niche industries by leveraging its technology and specialized underwriting capabilities. With experienced staff on hand to assist with the unique needs of these businesses, Rainbow aims to redefine how small business insurance is approached in the current market.

The co-founder and CEO of Rainbow has emphasized the importance of providing agents with the tools and support necessary to address specialty commercial insurance needs. The continuous underwriting technology offers Rainbow a distinct advantage, particularly when serving hard-to-insure industries such as beauty and wellness.

A Commitment to Small Businesses

Through its innovative technology and human expertise, Rainbow is committed to redefining the landscape of small business insurance. The launch of the Beauty & Wellness program expands Rainbow’s portfolio of carefully selected small business risks, further solidifying its presence in the insurance industry.

Rainbow was founded in 2022 and has quickly established itself as a forward-thinking player that emphasizes the importance of innovation in insurance services. More information about the Beauty & Wellness insurance program can be found on Rainbow’s official website.

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